
©2011 Walter P. Shiel. All Rights Reserved.
Common courtesy and politeness seem all too rare these days. Even a minimal effort can go a long way when you’re trying to get somebody’s attention or want them to act on your proposal. With that in mind, herewith one of my pet peeves.
On our business phone line (for Jacobsville Books and Five Rainbows Services), we typically receive three types of incoming calls:
- Calls from customers wanting to buy a book
- Calls from clients, or potential clients (i.e., they have a problem and want to know if we can help them)
- Calls from authors (i.e, “Will you publish my book?”)
- Calls from salesmen (i.e., they want me to give them some of our cash for some “indispensable” service or product)
The first two types — calls from clients and customers — are ones I accept right away and usually stop whatever I’m doing to listen and respond. After all, that’s what Five Rainbows Services is all about.
The other calls are always an interruption, but the caller almost never asks if this is a good time to talk. If you want me to publish your book or buy your product or service, you can start by demonstrating that you recognize my time is valuable and you don’t intend to waste it. You might get the most mileage from your initial question by also giving me a hint as to what you want:
Do you have a moment to discuss buying Ace Widgets?
OR
Do you have time to consider publishing
my historical novel about the Roman Empire?
In either case, I might decline, either by saying we don’t use widgets or don’t publish that particular genre of book. I might suggest you send me an email pitch (something I can consider at my convenience).
I don’t like being rude but, even more, don’t like having somebody waste my time with a pitch in which I have no interest whatsoever.
I realize that when many people think of sales, they think of the salesman jamming his foot in the door to get the target from slamming said door. I think that’s a lousy, and very rude, approach to using the phone. Besides, I can always just hang up. If you had been more polite, you might have gotten a very different response.
Manners may seem passé to you, but how does the person on the other end of the call feel about it? After all, that’s what will determine the outcome of your call.
It wouldn’t even hurt you to address me as Mr. Shiel until we get to know each other.













