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	<title>Comments on: Is Lightning Source the Self-Publishing Answer?</title>
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	<link>http://waltshiel.com/2008/07/10/is-lightning-source-the-self-publishing-answer/</link>
	<description>Walt Shiel commentary on writing, books, and publishing</description>
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		<title>By: Walt Shiel</title>
		<link>http://waltshiel.com/2008/07/10/is-lightning-source-the-self-publishing-answer/#comment-4238</link>
		<dc:creator><![CDATA[Walt Shiel]]></dc:creator>
		<pubDate>Thu, 27 Oct 2011 21:10:11 +0000</pubDate>
		<guid isPermaLink="false">http://publishingtrenches.wordpress.com/?p=115#comment-4238</guid>
		<description><![CDATA[You really don&#039;t have a choice of stock for LSI covers. However, you can choose either gloss or matte lamination. The choice depends on the cover, target audience, and aesthetics. We generally use gloss since most of our books have either large color photos or full-color artwork, both of which usually look better with gloss. However, our last print book -- my &lt;a href=&quot;http://www.amazon.com/Rough-War-Walt-Shiel/dp/1934631159?tag=waltshielauthorc&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;&lt;em&gt;Rough War&lt;/em&gt;&lt;/a&gt; -- uses matte since that seemed to be best with the vintage B&amp;W photo and muted background color.
&lt;a href=&quot;http://www.amazon.com/Rough-War-Walt-Shiel/dp/1934631159?tag=waltshielauthorc&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;&lt;img src=&quot;http://publishingtrenches.files.wordpress.com/2011/05/rw-cover-125.jpg&quot; alt=&quot;Rough War cover&quot; /&gt;&lt;/a&gt;]]></description>
		<content:encoded><![CDATA[<p>You really don&#8217;t have a choice of stock for LSI covers. However, you can choose either gloss or matte lamination. The choice depends on the cover, target audience, and aesthetics. We generally use gloss since most of our books have either large color photos or full-color artwork, both of which usually look better with gloss. However, our last print book &#8212; my <a href="http://www.amazon.com/Rough-War-Walt-Shiel/dp/1934631159?tag=waltshielauthorc" target="_blank" rel="nofollow"><em>Rough War</em></a> &#8212; uses matte since that seemed to be best with the vintage B&amp;W photo and muted background color.<br />
<a href="http://www.amazon.com/Rough-War-Walt-Shiel/dp/1934631159?tag=waltshielauthorc" target="_blank" rel="nofollow"><img src="http://publishingtrenches.files.wordpress.com/2011/05/rw-cover-125.jpg" alt="Rough War cover" /></a></p>
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		<title>By: C Shaw</title>
		<link>http://waltshiel.com/2008/07/10/is-lightning-source-the-self-publishing-answer/#comment-4237</link>
		<dc:creator><![CDATA[C Shaw]]></dc:creator>
		<pubDate>Thu, 27 Oct 2011 19:52:03 +0000</pubDate>
		<guid isPermaLink="false">http://publishingtrenches.wordpress.com/?p=115#comment-4237</guid>
		<description><![CDATA[Does Lightning Source offer a menu of card stock choices for paperback covers?  The ones I&#039;ve seen strike me as shiny and cheap-looking.  I&#039;d prefer to bind my books in something more matte.]]></description>
		<content:encoded><![CDATA[<p>Does Lightning Source offer a menu of card stock choices for paperback covers?  The ones I&#8217;ve seen strike me as shiny and cheap-looking.  I&#8217;d prefer to bind my books in something more matte.</p>
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		<title>By: Walt Shiel</title>
		<link>http://waltshiel.com/2008/07/10/is-lightning-source-the-self-publishing-answer/#comment-2959</link>
		<dc:creator><![CDATA[Walt Shiel]]></dc:creator>
		<pubDate>Sat, 23 Apr 2011 17:56:13 +0000</pubDate>
		<guid isPermaLink="false">http://publishingtrenches.wordpress.com/?p=115#comment-2959</guid>
		<description><![CDATA[http://waltshiel.com/2008/08/27/pricing-your-book-on-lightning-source/]]></description>
		<content:encoded><![CDATA[<p><a href="http://waltshiel.com/2008/08/27/pricing-your-book-on-lightning-source/" rel="nofollow">http://waltshiel.com/2008/08/27/pricing-your-book-on-lightning-source/</a></p>
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		<title>By: John L. Betcher</title>
		<link>http://waltshiel.com/2008/07/10/is-lightning-source-the-self-publishing-answer/#comment-2958</link>
		<dc:creator><![CDATA[John L. Betcher]]></dc:creator>
		<pubDate>Sat, 23 Apr 2011 17:45:43 +0000</pubDate>
		<guid isPermaLink="false">http://publishingtrenches.wordpress.com/?p=115#comment-2958</guid>
		<description><![CDATA[As far as returnability, I could easily be the go-between with Ingram to facilitate this service. But for reasons you mention in your post, I am reluctant to do so.

BTW, I don&#039;t know what the &quot;Author Cost&quot; is for a basic, color cover, trade paperback novel from LS. I pay $4.78 for 328 pages and $3.68 for 236 pages. Those prices seem reasonable to me. Do you know how LS would compare?

Thanks again,

John]]></description>
		<content:encoded><![CDATA[<p>As far as returnability, I could easily be the go-between with Ingram to facilitate this service. But for reasons you mention in your post, I am reluctant to do so.</p>
<p>BTW, I don&#8217;t know what the &#8220;Author Cost&#8221; is for a basic, color cover, trade paperback novel from LS. I pay $4.78 for 328 pages and $3.68 for 236 pages. Those prices seem reasonable to me. Do you know how LS would compare?</p>
<p>Thanks again,</p>
<p>John</p>
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		<title>By: John L. Betcher</title>
		<link>http://waltshiel.com/2008/07/10/is-lightning-source-the-self-publishing-answer/#comment-2957</link>
		<dc:creator><![CDATA[John L. Betcher]]></dc:creator>
		<pubDate>Sat, 23 Apr 2011 17:39:33 +0000</pubDate>
		<guid isPermaLink="false">http://publishingtrenches.wordpress.com/?p=115#comment-2957</guid>
		<description><![CDATA[Don&#039;t misunderstand, I can offer different discounts to whomever I wish -- including Ingram. I just didn&#039;t know that their standard percentage was 15%. That&#039;s good info. So If I want to give the bookstores 40% thru Ingram, I&#039;ll just make sure they get a 55% discount from CS.

I believe the 40% discount CS gives to Ingram by default is just their standard practice at CS.

Thanks again for the good info. 

John]]></description>
		<content:encoded><![CDATA[<p>Don&#8217;t misunderstand, I can offer different discounts to whomever I wish &#8212; including Ingram. I just didn&#8217;t know that their standard percentage was 15%. That&#8217;s good info. So If I want to give the bookstores 40% thru Ingram, I&#8217;ll just make sure they get a 55% discount from CS.</p>
<p>I believe the 40% discount CS gives to Ingram by default is just their standard practice at CS.</p>
<p>Thanks again for the good info. </p>
<p>John</p>
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